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Current Business Topics

EMBA 5001 - Current Business Topics

Firms must be nimble enough to appropriately react to new challenges as they present themselves. In this course, students focus on pertinent business issues impacting the local and global economy. Topics will vary from year to year.

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EMBA 5111 - Core Financial Statements

In order to make effective decisions managers must be able to interpret financial statement data regarding the outcomes of previous decisions. In this course, students focus on the analysis and interpretation of the financial statements prepared under generally accepted accounting principles (GAAP) in the United States; financial statements prepared under other international standards, particularly international financial reporting standards (IFRS), will be addressed. Students are exposed to the theories, concepts, and mechanics used to prepare the core financial statements of the enterprise, specifically the Statement of Financial Position, Statement of Net Income, Cash Flow Statement, Statement of Changes in Owners’ Equity and Statement of Comprehensive Income.

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EMBA 5161 - Customer Insights

The customer is central to every organization. In this course, students focus on the customer as the individual decision maker to understand why and how customers make consumption decisions. Students explore qualitative and quantitative methods for understanding customer’s consumption practices with attention to understanding the extent to which consumers value product benefits and the emotional aspects of consumption. Students learn the process of segmenting consumers with similar needs and desires into target groups, and examine how markets change as groups of customers collectively adopt new ways of satisfying their needs.

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EMBA 5191 - Value Creation and Competition

A primary objective of business is to produce value for its owners. In this course, students analyze the challenges inherent in navigating competitive markets with the objective of adopting strategies to achieve value creation, and assess the fit between internal capabilities and the competitive landscape to identify and plan for potential threats and opportunities from environmental change.

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EMBA 5212 - Financial Statement Analysis

Managers must be able to analyze the key metrics used in their industry and be able to forecast future results. In this course, students gain in-depth knowledge of accounting principles used to record assets, liabilities, and owner’s equity and the effects of these accounting principles on the analysis of the enterprise. Students construct and interpret the major metrics that are used in financial statement analysis, and apply the techniques to create pro-forma financial statements.

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EMBA 5231 - Fundamentals of Financial Management

Managers must understand how the firm is financed and the effects on decision making. In this course, students gain tools and frameworks to analyze financial decisions based on principles of modern financial theory. The course covers concepts such as discounted cash flow techniques, and its applica-tions to valuation of common stock and bonds and lease vs. buy decisions. The time value of money is examined for both personal financial planning and business applications, and is used to value financial instruments, including common stock and bonds.

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EMBA 5301 - Using Statistics in Business

Business leaders are faced with an abundance of data generated by organizations, industries, and third parties. This course aims to improve the student’s sophistication at interpreting data and their ability to use data as evidence in support of strategic decisions. Students will learn to ask probing questions about the specifics of data and statistical techniques, to understand the conditions for drawing reliable inferences, to assess the validity of statistical evidence, to master fundamental quantitative computations, and to draw logical data-driven conclusions.

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EMBA 5332 - Capital Budgeting and Corporate Financial Policy

Firms must generate sufficient returns for their owners, and new project valuation is an important tool to assess competing use of funds. In this course, students apply the tools and techniques of the time value of money framework to capital budgeting issues and corporate financial policy. They focus on corporate capital budgeting and valuation, investment decisions under uncertainty, market efficiency, and corporate financial policy including financing and dividend decisions. Students evaluate capital investments with a focus on how companies analyze the risk associated with future cash flows and how that risk is incorporated in the required rates of return, as well as how financing choices (stocks and bond issues) and payout policy affect the cost of capital of large projects. Students apply two widely used models, the Capital Asset Pricing Model (CAPM) and the Weighted Average Cost of Capital (WACC) to capital budgeting problems.

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EMBA 5462 - Driving Market Demand

Creating and communicating a unique value proposition is necessary for an organization to compete successfully. In this course, students focus on developing a competitive value proposition and marketing strategies to drive organic growth, including attracting new customers, expanding the number and value of transactions that customers make, and retaining customers for longer periods of time. Students examine customer satisfaction and profitable growth, and use customer equity as a modeling framework in which to translate market analysis, customer insight and chosen targeting and positioning into financial projections for growth.

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EMBA 5514 - Performance Evaluation

Businesses must develop effective systems to evaluate their performance in executing strategies. In this course, students examine how world class companies excel at execution and how their control systems enable their employees to execute effective strategies. Students consider the environment and the processes that companies use to maintain control of enterprise performance, the use and effects of accounting related controls in relation to choices of responsibility structures, performance measures, standards, and the internal controls that help ensure measurement reliability.

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EMBA 5582 - Managing Teams and Organization Culture

Today’s business climate demands that managers possess the skills necessary to manage a diverse work force that accomplishes many tasks in teams. In this course, students explore how to foster a culture that enables maximum benefit from organizational teams. Specific topics include team creation and dynamics, motivation, organization structure, conflict, empowerment, and politics. Emphasis is placed on the unique challenges presented by cross-cultural teams.

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EMBA 5603 - Global Business Issues

Companies, despite their size, are affected by and compete in a global marketplace. In this course, students become better versed in international business challenges, understand issues related to transnational and cross-cultural management, and examine global issues relative to their company. Students participate in an international trip to gain first-hand experience in the dynamics of international business management, engage with in-country business executives across multiple industries and functional areas, and execute a business challenge project in a foreign country.

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EMBA 5683 - Managing Human Capital

Organizations rely on productive contributions from employees to create value. In this course, students examine how to manage human capital effectively in dynamic legal, social, and economic environments. Attention focuses on recruitment and selection, techniques for training and management development, performance appraisal, retention policies, and negotiation strategies and tactics.

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EMBA 5772 - Supply Chain Management

Well designed and well managed supply chains result in competitive advantage to the firms involved. In this course, students examine the integration of suppliers, manufacturers, and retailers, and consider supply chain responsiveness and costs in relation to adding value to the firm. Students evaluate the importance of good supply chain design, planning, and operation, and consider key drivers of supply chain performance, including the importance of technology.

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EMBA 5842 - Microeconomic Incentives

In creating value for its owners, firms operate in a dynamic economic environment that shapes decisions made by management and other employees. In this course, students study how key eco-nomic principles affect business decision making. Students consider how incentives play a role in the decisions. The effects of organizational and capital structure on decision making and employee efforts are examined.

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EMBA 5852 - Leveraging Digital Technologies

Digital technologies are integral to the operations of organizations. In this course, students develop a framework to assess the strategic uses and implications of digital technologies, with a focus on harnessing and managing information technologies in inter-organizational and market-related contexts for competitive advantage.

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EMBA 5863 - Managing Brand Value

Managing the value of the brands in a company plays a key role in the long-term viability of the firm. In this course, students focus on implementing the value proposition targeted to specific customers. Students use the marketing mix as a conceptual tool to structure thinking and make decisions around comprehensive strategy implementation related to product and service attributes and benefits, pricing, channels of distribution, and integrated communications platforms.

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EMBA 5901 - Executive Project

The executive project serves as a mechanism to apply the knowledge that students have gained from the program to develop and promote a new business case. In this course, students engage in a new business development opportunity. Students focus on idea inception, conduct a feasibility analysis us-ing a comprehensive assessment framework, and develop implementation strategies.

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EMBA 5933 - Alternative Investments and Risk Management

Risk management is critical to the continued success of any business. In this course, students investigate the concepts of risk management with specific attention to the structure of risk management, identifying risk types, assessing risk, mitigating risk, and capital adequacy. Students focus on the key investment strategies used in alternative investments markets, i.e., hedge funds and private equity, and assess derivatives (puts and calls), forward and futures contracts, and swaps. They examine how these strategies can be used to speculate or hedge particular risks.

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EMBA 5993 - Sustainable Competitive Strategy

For the firm to continue to create value for its owners over the long run, it must develop a sustainable competitive advantage. In this course, students evaluate how to defend businesses against competitive challenges and environmental change while maintaining high ethical standards. Students focus on game theory, sustainability, and temporal tradeoffs to understand the effects of managerial choices on competitors, internal stakeholders, society and the future performance of the firm.

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